The Essex Chronicle is getting in early with its speculation about what 2016’s John Lewis advert will look like – or possibly they’re in a such a tizz about this year’s that they couldn’t focus on proofing the headline.
Everyone else is mad for it, too. In the time between starting to write this and finishing it the tweet count for #manonthemoon has gone from 45.6k to 47.3k – and this hasn’t taken me long to write.
The Christmas ad campaign is a brilliant piece of marketing for John Lewis (the ad itself is a piece of cynically manipulative tosh). I doff my cap to their comms department. But it’s just an advert. For a shop. Designed to make us buy stuff at Christmas. The fact that it seems to have become a major cultural moment fills me with despair.