Five business terms to ban in 2012

Loved this Freelance Switch post on Words which should be banned in 2012.  Pedants click on the link and agree – but not before you’ve added to my own top 5 candidates of business terms which should be retired this year:

  • Robust meaning ‘effective’ or ‘thorough’ – as in “we need to design a robust process for dealing with this issue”.  Oddly it’s a public service favourite which doesn’t yet seem to have made the leap to the private sector, where they seem more concerned with…
  • Granular/ granularity  meaning ‘specific’ or  ‘detailed’- as in: “we need to get to a really granular level of detail on this”.
  • Thought leadership – unacceptable in any circumstances, ever.
  • Engage with meaning ‘speak to’
  • Stakeholder – incredibly ugly and much over-used.  Irritatingly it’s also incredibly useful.  Work to do to come up with a better alternative.

Passionate and Solution have been dealt with elsewhere on this blog, as has Mumpreneur, but sadly all three persist like Japanese knotweed.  It’s almost as if no-one pays any attention to what I say…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s