Five business terms to ban in 2012

Loved this Freelance Switch post on Words which should be banned in 2012.  Pedants click on the link and agree – but not before you’ve added to my own top 5 candidates of business terms which should be retired this year:

  • Robust meaning ‘effective’ or ‘thorough’ – as in “we need to design a robust process for dealing with this issue”.  Oddly it’s a public service favourite which doesn’t yet seem to have made the leap to the private sector, where they seem more concerned with…
  • Granular/ granularity  meaning ‘specific’ or  ‘detailed’- as in: “we need to get to a really granular level of detail on this”.
  • Thought leadership – unacceptable in any circumstances, ever.
  • Engage with meaning ‘speak to’
  • Stakeholder – incredibly ugly and much over-used.  Irritatingly it’s also incredibly useful.  Work to do to come up with a better alternative.

Passionate and Solution have been dealt with elsewhere on this blog, as has Mumpreneur, but sadly all three persist like Japanese knotweed.  It’s almost as if no-one pays any attention to what I say…

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