How often do you treat yourself as a client and give your business a full MOT? I did some work over the summer with clients who are also by now good friends, who took advantage of a quiet holiday season to review their business. On the outside it might have looked like un-necessary tinkering on their part – the business was already in pretty good shape and growing fast. Still, we worked on re-defining the core of how the business had changed since it started and what that meant for the services they were offering and the language they used to talk about themselves – treating their business with the same kind of rigour we would offer a “proper” client. They carried on the work through the autumn and have just re-launched. I was so delighted to see the fruits of what we started off, not a huge change, but a sharper focus, a clearer offer to potential clients and a more confident feel for the future. Try it on yourself – as long as you’re prepared to be completely honest about what’s currently working and what isn’t, it can be a really revealing exercise. And yes, I really need to do it for myself too.
- School days, school days, end of the golden rule days
- The EU referendum – a rancid political debate
- The lure of the hairdresser and the politics of grey
- Talking Heads or Tea Dances? Shaking a leg when you’re over-50
- Riding the diversity tsunami – why a diverse workforce make business sense.
- Advertising, age and the #maninthemoon
- Bah humbug to the man on the moon
- A late entry at the blogging ball (reprise)
- To MOOC or not to MOOC? What are the training options for the self-employed?
- Sexism in TV – an idea whose time has come?