Increasingly it feels as though I’m living a secret life online, dipping in and out of all of the truly inspirational (well, OK, quite interesting) things that are happening in a world of PR somewhere else. Google reader turned up this blog post today highlighting a range of great ideas for things I’d love to do myself and none sounding so close to the cutting edge of technology as to be impossible. Then I turn my attention to the office I’m actually working in at the moment. From here the online world feels like a technicolour Oz with me still stuck in sepia-toned Kansas. Forget Facebook groups, Twitter and webinars. At the moment not only is there no digital strategy, I can’t even get security clearance to get through the internet firewall to update our website. The notion that “Web 2.0 technologies have made participation more fun, accessible, instantaneous, trackable” is great, except it doesn’t feel that it has much to do with me at the moment; a month into this contract and wondering where’s the best place to start just to get the basics right.
Living Life in Black and White
Posted on December 3, 2008