The BBC is currently giving us a master class in how not to handle a PR crisis, marks should be awarded for (lack of) style, grace or basic competence. I can’t help feeling though that, yes Jonathan Ross and Russell Brand’s comments were crass and stupid. And no, it’s not big or clever to leave offensive nuisance calls on someone’s answerphone. And yes, indeed, they are both over-paid, overgrown school boys who aren’t as funny as they think they are and should think about the responsibility that goes with taking public money. BUT do we really need questions in the House, a Prime Ministerial statement and some spluttering from David Cameron to highlight how terribly serious it all is? The media response seems to me to be completely out of all proportion and is feeding the outrage – the number of complaints was pretty insignificant until the papers and the politicians jumped onto the bandwagon. I was researching some stuff for a presentation I’m doing later in the week and came across this, which made me laugh out loud in recognition of today’s papers. “I have long felt that any reviewer who expresses rage and loathing for a novel is preposterous. He or she is like a person who has just put on full armour and attacked a hot fudge sundae”.