Typically, on the day I decided to take the plunge and set up a blog, the Today programme gleefully told me that blogging is so completely over that anyone who has a blog should close it down and hop off to Twitter instead. Apparently the blogosphere is sinking under a “tsunami of paid bilge” and most people have an attention span which is too short to deal with more information than they can get in a typical txt msg or tweet.
If even John Humphrys is telling me that I’m behind the times I evidently have some catching up to do. But having been prompted by blogging enthusiast Richard Bailey to set up my own space, I’m now really excited at the thought of having somewhere to organise my thoughts about the best way to manage a PR business through what promises to be a pretty grim recession.
PR Week ran one of their “thought leader” supplements about the future of the PR agency, recently which came up with some interesting ideas about how agencies can rise to the challenge of the credit crunch. The tone was pretty upbeat – there may be trouble ahead but the PR industry is well placed to weather the storm and our communications skills are always going to be needed. Cheerily, for me at least, there was some suggestion that more business will be outsourced from inhouse staff to freelancers. This allows companies to cut their overheads and not have to pay for all those expensive fripperies like heating, lighting and pension contributions for their staff. This means that I may be able to keep paying the mortgage, but may never be able to retire. Suggestions as to whether this is good or bad news will be very welcome!