Interesting use of new media by British politicians shock

Suddenly remembered this blog is about to be about new media and comms rather than dishwashers, comic novels and 1970s computer games.  Fortunately also just ran across possibly the first interesting use of new media in political advertising that I’ve ever seen so am posting about it sharpish before someone else does.  Actually someone already has, I got the tip off here where it is written about far more eruditely than I seem to be doing (it’s been a long week already)  It’s not the funniest thing I’ve ever seen, but at least it’s  starting to grapple with the possibilties of the web in other than embarrassing Dad-dancing ways.  A story on the Guardian blog reveals that traffic to the official Labour Party site doubled when the item went up.  We’ve got a way to go before we Brits are doing it like the Democrats do – but you know I think we might be (starting) to get it!

A lesson from Seth

Just caught up with this – Seth Godin’s post from yesterday on the marketing lessons from the US election.  Fascinating stuff - it felt worth spreading…